Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical company maxim is "Hire people with a sense of humor, " and in-flight meals are never served--just sixty million bags of peanuts a year. By sidestepping "reengineering, " "total quality management, " and other management philosophies and employing its own brand of business success, Kelleher's ...
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