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The People's Liberation Army in the Information Age

Yang / Mulvenon, James C. / Yang, Richard H.
The People's Liberation Army in the Information Age
A July 1998 conference, held in San Diego, California, brought together Chinese military experts to discuss the non-hardware side of the People's Liberation Army's modernization. The result is a comprehensive examination of the critical software side, covering topics as diverse as civil-military relations, professionalism, logistics, training, doctrine, systems integration, and force structure. The 13 chapters present a picture of a PLA that h...

CHF 43.50

Securing U.S. Defense Information Infrastructure

Anderson, Robert H.
Securing U.S. Defense Information Infrastructure
It is widely believed, and increasingly documented, that the United States is vulnerable to various types of information warfare attacks. Threats range from nuisance attacks by hackers to those potentially putting national security at risk. The latter might include attacks on essential U.S. information systems in a major regional crisis or theater war. The purpose might be to deter (or coerce) a U.S. intervention, to degrade U.S. power project...

CHF 31.90

How to Use Advertising to Build Strong Brands

Jones, John Philip
How to Use Advertising to Build Strong Brands
Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing, green marketing and the arts.

CHF 150.00

Gelebte Geschichte der Psychotherapie (Konzepte der Human...

Cohn, Ruth C. / Farau, Alfred
Gelebte Geschichte der Psychotherapie (Konzepte der Humanwissenschaften)
Diese außergewöhnliche Geschichte der Psychotherapie aus zwei ganz unterschiedlichen Perspektiven - aus der Sicht des Adler-Schülers Alfred Farau und der Sicht Ruth C. Cohns, einer der bedeutendsten Vertreterinnen der humanistischen Psychologie und Begründerin der Themenzentrierten Interaktion - ist nun in einer verbesserten Ausgabe lieferbar. Neu hinzugekommen sind ein ausführliches Sach- und Personenregister.

CHF 65.00

Issues in Cognitive Linguistics

Eyrich, Christoph / Stadler, Leon de
Issues in Cognitive Linguistics
Frontmatter -- Theoretical issues -- Bridges between generative and cognitive linguistics / Newmeyer, Frederick J. -- Lexical semantics and morphology -- A modular approach to the semantics of space in language / Aurnague, Michel / Vieu, Laure -- Beer and semantics / Geeraerts, Dirk -- Is everything black and white in conceptual oppositions? / Gyori, Gabor / Hegedus, Irén -- Categorization and analogical change: The case of athematic 1sg -m in...

CHF 221.00

In Search of God the Mother

Roller, Lynn E.
In Search of God the Mother
This is the first thorough account of the nature and the spread of the cult of Cybele, the Great Mother, and the first to present her worship soberly as a religion rather than sensationally as an orgiastic celebration of self-castrated priest-attendants.

CHF 110.00

Die betrieblichen und die gesetzlichen Abwehrmaßnahmen zu...

Porepp, Birgitta
Die betrieblichen und die gesetzlichen Abwehrmaßnahmen zur Eindämmung des Ladendiebstahls im Einzelhandel
Inhaltsangabe:Gang der Untersuchung: Der Aufbau dieser Arbeit gliedert sich in drei Teile. Im ersten Teil werden die theoretischen Grundlagen des Ladendiebstahls erörtert. Aufgezeigt werden die Probleme des Handels bei der Vorgehensweise der Ermittlung von Ladendiebstahlszahlen im Rahmen der jährlichen Inventur. Zu diesem Punkt gehören die Vermutungen des Handels über die durch Ladendiebstahl entstehende Schadenshöhe sowie die anteilige Verte...

CHF 49.90

Measurement Made Accessible

Kelley, D. Lynn
Measurement Made Accessible
Through examples and exercises, this handy student guide teaches methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement. In addition, the book explains the use of quality improvement tools and techniques in measurement. It will be invaluable on any graduate statistics course, and particularly for those in business administration and management. `The author uses p...

CHF 221.00

Designing Families

Scanzoni, John
Designing Families
Designing Families is a thought-provoking examination of the challenges facing the nuclear family as it enters the new millenium. John Scanzoni sets the issue of change in families in aN historical and cross-cultural perspective tracing the development of the family from the Agricultural Age to the Information Age.

CHF 119.00

Multimedia and Communications Technology

Heath, Steve
Multimedia and Communications Technology
Written as a series of tutorials, the book starts with the fundamental techniques of digital audio and video, moving on to compression techniques such as JPEG and MPEG. The delivery systems for multimedia are then covered, starting with the CD and on to telephones, local and wide area networks, and ATM and ADSL.

CHF 140.00

Silicone Surfactants

Hill, Randall M
Silicone Surfactants
Serves as a comprehensive introduction to the preparation, uses, and physical chemistry of silicone surfactants--focusing on silicone polyoxyalkylene copolymers that are surface active in both aqueous and nonaqueous systems. Covers applications in the manufacture of polyurethane foam, coatings, wetting agents, fabric finishes, and polymer surface modifiers.

CHF 342.00

Nationalisms Old and New

Brehony, Kevin J. / Rassool, Naz
Nationalisms Old and New
Nationalism is a collection of papers from the British Sociological Association conference, Worlds of the Future. The central themes of the conference were ethnicity and nationalism in the contemporary world. Older discourses on national sovereignty and statehood are evaluated in terms of their validity within a world increasingly defined by transnational integration and global economic competition.

CHF 36.50