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Product Strategy for High Technology Companies

McGrath, Michael
Product Strategy for High Technology Companies
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product plat...

CHF 85.00

E-marketing

Collin, Simon
E-marketing
The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers, support press enquiries, research campaigns, investigate new export markets, set up focus groups, get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch! The opp...

CHF 55.50

Susan Glaspell

Ozieblo, Barbara
Susan Glaspell
The life and work of Susan Glaspell, the pioneering, Pulitzer Prize-winning playwright and novelist, who is best known as the author of "Trifles" and "AlisonAAA1/2s House" and for her involvement with the Provincetown Players.

CHF 69.00

Supernatural Love

Schnackenberg, Gjertrud
Supernatural Love
The poet Gjertrud Schnackenberg, whom William Logan once called "the most talented American poet under the age of forty, " published her first book of poems in 1982. She has since become one of our most respected authors of verse. Schnackenberg's first three books, collected in "Supernatural Love, " show the thrilling evolution of a unique voice in today's letters. From an early mastery in which precision and heartbreak are inseparable, her p...

CHF 30.50

Stargazer

Koch, Stephen
Stargazer
The established work on the films and attitudes of a great twentieth-century artistic phenomenon.

CHF 18.50

Requiem Letters

Senator, Ronald
Requiem Letters
A dramatic and original biography of a married couple, each violated in different ways but bound together by their suffering, their mutual understanding and love, and a desperate struggle for renewal. These twin biographies are brought to life by an imaginary exchange of letters in which, nevertheless, the events described are completely factual. Dita was an inmate of Auschwitz as a young girl - she and her father were the only surviving membe...

CHF 35.50

Genius Jack

Wiseman, Thomas
Genius Jack
A frenetic, scandalous and hair-raising power trip through the mind of a feverishly obsessed film-maker.

CHF 31.50

Indian Mounds of Wisconsin

Birmingham, Robert A. / Eisenberg, Leslie E.
Indian Mounds of Wisconsin
A comprehensive overview of the Indian mounds of Wisconsin, discussing who built the mounds, and when and why they were built. It uses evidence drawn from archaeology, ethnography, ethnohistory, linguistics, and the traditions and beliefs of present-day Native Americans in the Midwest.

CHF 44.90

W9 and Other Lives

Gebler, Carlo
W9 and Other Lives
The characters depicted in this volume lead lives which are quintessentially modern, lonely, rootless and uncertain. These are not, however, stories of complaint or lament or melancholy. On the contrary, they illuminate and celebrate the courage and joy that are to be found flourishing in the most unlikely corners of human existence. An essential primer for the way we live today, "W9 and Other Stories" spans the entire globe as each story gent...

CHF 27.90

The Flood

Broderick, John
The Flood
A languid but often hilarious and rich-as-cream Irish comedy about three elderly women and a greedy innkeeper who get hoodwinked by a crafty Englishman. It's June 1933, and the peaceful southern Irish town of Bridgeford is both shocked and amused when a snooty Englishman, Mr. Hector Slyne, arrives, puts up at the local hotel, and spreads the word that he's offering 60 pounds an acre for certain parcels of marshland on the banks of the River Sh...

CHF 18.50