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American Signs: Form and Meaning on Route 66

Mahar-Keplinger, Lisa
American Signs: Form and Meaning on Route 66
The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach.

CHF 52.50