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From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Françoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers h...

Ancient Epic" offers a comprehensive and accessible introduction to six of the greatest ancient epics - Homer's" Iliad" and "Odyssey, " Vergil's "Aeneid, " Ovid's "Metamorphoses, " and Apollonius of Rhodes' "Agonautica." Provides an accessible introduction to the ancient epic Offers interpretive analyses of poems within a comprehensive historical context Includes a detailed timeline, suggestions for further readings, and an appendix of the Oly...

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: "McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb" Based on extensive studies of market forces, t...

Mr. Pelley's proposals would have precluded "The bailout of Wall Street" and are the imperative solutions for restoring economic sanity and justice to the nation!

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