Data Mining
Yin, Yong / Zhu, Jianming / Tang, Jiafu / Kaku, Ikou Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems.
Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including:
• market segmentation, ...