Lexus
Dawson, Chester The Lexus brand's 0-60 ascent from obscurity into the ranks of the world's top automotive brands in the space of a little more than a decade is one of the great - but largely untold- business success stories. This book draws on a variety of both written sources (including previously undisclosed material) and first hand interviews in English and Japanese to bring this remarkable tale for the first time to the in-boxes and coffee tables of wealt...