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The AIM Process: A Systematic, Stepwise Procedure for Imp...

Conner, Paul
The AIM Process: A Systematic, Stepwise Procedure for Improving the Actionability of Marketing Research
The AIM Process efficiently and effectively provides a functional solution for a fundamental challenge that exists in marketing research - making it actionable. As the book describes, the challenge is created by a purpose-process disconnect. The process typically used to design and conduct marketing research is disconnected from its primary purpose, supporting marketing decisions and actions (i.e., Applications). In a systematic, stepwise proc...

CHF 21.90

The Box of Bones

McKeehan, Vickie
The Box of Bones
As a brutal killer descends into madness, can Skye end his reign of terror before it's too late?A motivated killer with the charm and good looks of Bundy and the cruelty of Dahmer works his craft with cunning skill. When he decides he's fed up with going unnoticed, he reaches out to Skye in a big way. As more and more people around her begin to turn up missing or dead, she realizes there's a link--and it's her. Unless she finds a way to stop h...

CHF 22.50

2094

Lauricella, John
2094
In 2094 ... ... citizens of Illumined Cities enjoy cerebral microchips and SexBot service ... .... Badlands desperadoes sabotage nuclear waste storages sites in Mexico ... ... detainees of Gulag Cuba wage jihad against Discipline & Punish ... ... Initiates and Adepts on Mars seek the Philosopher's Stone. J Melmoth and wife Raquel are leisured, privileged, self-indulgent, and at peace with the world that is. SmartBots do all the work, CellRenew...

CHF 23.90

Off the Grid

Good, Karyn
Off the Grid
A committed doctor to Vancouver's inner city, nothing fazes Sophie Monroe--until a pregnant teenager shows up at her clinic on Christmas Eve requesting sanctuary and claiming the baby's father is one of the city's most influential businessmen. Sophie is in over her head and thankful when aid shows up in the form of an attorney who's a little too confident and a lot too sexy. Family Law expert Caleb Quinn just wants a date, a chance to prove he...

CHF 23.90

Tetrad

Waite, Jonathan
Tetrad
Tetrad introduces Dracul von Ryan and his Koven of Khaos in a tale of ancient archetypes and modern mayhem. Chris Kyriakou returns from Greece with more than he bargained for--and it's not something Customs will ever find...

CHF 29.50

Virtually Embedded

Leonard, Elizabeth / McCaffrey, Erin
Virtually Embedded
This casebook, a blueprint for embedding academic librarians in online environments, is the first to explore how librarians can play a key role in the virtual academic landscape. The authors look at the evolution of the embedded librarian from physical to virtual, suggest how to develop unique programmes in and out of the classroom, and explain how to scale programmes once they are embedded.

CHF 99.00