The Dark Side of CRM
Nguyen, Bang / Simkin, Lyndon / Canhoto, Ana Isabel![The Dark Side of CRM](https://support.digitalhusky.com/media/annotations/sorted/204/20461694/CHSBZCOP0320461694.jpg)
The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.