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Sensory branding aims at engaging all human senses as people are most receptive and more likely to remember a brand when it is associated not only with a visual appearance but also with a certain sound, touch, taste and smell. Brands catching on multiple senses are expected to be much more successful than brands that focus only on one or two. They do not only create a higher consumer preference but also bond consumers to the brand. When it com...

In this study, the Nature of Science Instrument (NOSI) was developed to measure elementary students' NOS views. As well as the development of this instrument, this study proposes a hierarchical linear model among NOS and other related factors to achievement. In this study NOSI was developed for use in elementary school settings. NOSI will be helpful for researchers in testing the theoretical issues. Researchers need some general information ab...

V knige rassmatrivajutsya razlichnye vidy topliva. So vremenem rol' topliva menyalas'. Vnachale toplivo primenyalos' dlya polucheniya tepla i prigotovleniya pishhi. Pri poyavlenii dvigatelej toplivo stalo primenyat'sya dlya polucheniya mehanicheskoj i jelektricheskoj jenergii. XIX vek schitaetsya vekom para i parovyh mashin. Dlya jetogo ispol'zovalsya ugol'. HH vek - vek dvigatelej vnutrennego sgoraniya, na pervoe mesto vyshlo zhidkoe motornye...

Who are Millennials and what are their work values? With Millennials (Generation Y) becoming ever prevalent in the work force, Human Resource professionals are asking the question - what do Millennials look for from a job and how can we adapt to suit their needs? This study looks at Millennials in an Irish context and examines what their work values are and how these work values impact on job satisfaction and turnover intention.

Jempiricheskie dannye, predstavlennye v sbornike, sposobstvujut ponimaniju zakonomernostej jevoljucionnyh jetno-specificheskih izmenenij sovremennogo cheloveka, ishodya iz ego osnovnyh konstitucional'nyh osobennostej, v ryadu kotoryh nahoditsya juvenil'nost'. Kazhdyj jetnos obladaet vyrazhennymi yazykovymi harakteristikami, otrazhajushhimi vliyanie kul'turno-istoricheskogo kontexta na obraz myshleniya jetnosa i ego sposob vyrazheniya otnosheni...

The most successful developer in the world is nature itself. The aerodynamics of wings, the surface and shape of fish, the lightweight structure of mammal bones are few examples of nature's wisdom that are benchmarked in technology. On the same line, Bionics approach can be brought into management. In current cut throat management, nature's rule, 'Survival of the Best', is also true for the organisations. For organisations to be the best, Bion...

This book deals about the dialectics of glocalization at global level in general and at local level (Ethiopian level) in particular. The dialectics of glocalization is everywhere and an inescapable world reality. It is becoming one of the major factors that have been affecting every nation. Today's world dispute emanates from the ignorance of considering this dialectics The book addressed how local identities and global imperatives could be in...

The book motivates the researchers working in the area of image processing to find a solution to ease the life of deaf and dumb persons. It presents a novel idea of using camera for lip reading i.e. just by observing the lip movements by camera, the spoken word can be interpreted so that deaf and dumb people may communicate like normal persons. Book presents a detailed description of all the steps required to design such a system in matlab. Th...

A study was conducted on the marketing potentials and indigenous utilization of date palm in Kaduna and Kano States in Northwestern Nigeria. Market structure, conduct, performance and profitability of dates trade were determined. Twenty-one indigenous uses were identified in Kaduna State while twenty indigenous uses were identified in Kano State. Categories of uses include household, medicinal, structural work, agricultural and religious purpo...

This book examines the effect of capacity utilization and trade openness on manufacturing output growth in Tanzania. To assess this purpose, the study uses the more recent data analysis technique the Engle-Granger co-integration approach and error correction model. The data span for the study is from 1980 to 2014. Amongst the key results it is found: a long run relationship between capacity utilization, trade openness and manufacturing output ...

Walker's Celia and Plath's Esther are two oppressed women who are facing many problems within their personal lives. They both represent an average girl in their respected communities, Esther is the typical white female and Celie is the typical black female. Although both these females are living in a patriarchal society and are faced with limitations and injustices imposed upon them by the male, however their problems differ due to their race ...

Oil and gas plants are basic industrial facilities that produce a wide range of products used as fuels and chemicals. Maintenance activities within the oil and gas plants deeply affect its productivity. Thus, the maintenance program is essential and crucial for these types of industries. Nowadays, we live in a competitive environment, in which many companies are required to reduce their overall costs, while maintaining the value and reliabilit...

Open Access is the electronic resources, which are available freely to the public. Free to read, copy, distribute and use any way you wish. Complies with self-achieving mandates. It means unrestricted online access to peer-reviewed scholarly research. It includes various open access products such as Journals (DOAJ), Repositories (DOAR) and Books (DOAB). This book analyses the availability of the open access books based on the Directory of Open...

Of the many differences between the Conservative and Liberal Democrat parties, Britain's relationship with Europe is perhaps one of the most obvious. The entering into coalition of these parties in 2011 thus raised the question of how, when confronted by matters of EU policy, did the new government manage its differences to form a coherent strategy? This dissertation focuses on one case from the coalition's time in power - the December 2011 Eu...

In today's changing world, communities and organizations have prosperity that establish a meaningful relationship between scarce resources and capabilities and its human resources management and entrepreneurship. In other words, a communities and organizations can equip their human resources with different conditions using these valuable capabilities. Nowadays, businesses have taken on a new form and are moving towards self- employer and self-...

The reflexive polytope in Rd is a very important subject in different areas of mathematics. Chapter one some fundamental concepts about the polyhedron, polytope, reflexive polytope, Ehrhart theory, and some definitions and examples about the group are given. In chapter two, the h-vector and reflexive polytope in view of combinatorics with detailed explanation of them, and the relationship between them, are studied, and a new proposition for th...

This is strictly an investigation of technical competency improvement needs of carpentry and joinery teachers in technical colleges in Northern States of Nigeria. This study is of great benefit to the carpentry and joinery teachers, students, government, society, parents, and curriculum planners, thereby, making teaching and learning of carpentry and joinery in technical colleges more effective and productive. Through the acquiring of relevant...

English has a rich vocabulary. Vocabulary is one of the most important aspects of language learning for EFL students. Intending to expand their vocabulary knowledge, some language learners resort to the memorization of lists of English words with their translation from a bilingual dictionary, however, this procedure is not recommended. Gaining active control of English vocabulary calls for intensive study to be followed by extensive reading to...

Huntington disease is a complex neurodegenerative disorder. Presently, it is being treated sympatomatically based on patient symptoms/ condition. Present work is an attempt of authors to share their observation that treatment with caffeine and dipyridamole displayed significant protection highlighting their neuroprotective efficacy in HD like conditions.This further confirmed that targeting adenosinergic system could be an important therapeuti...

Extensive work has been done to improve the performance of UWB antenna since last decade and still work in progress. Only one UWB antenna can be used to replace multi narrow-band antennas, which may effectively reduce the antenna number, but it suffers from poor gain. This thesis presents enhancement of the gain of UWB antennas using Partially Reflective Surface technique. All the results after integration of PRS with UWB antenna are demonstra...