Big Data and Innovation in Tourism, Travel, and Hospitality
Sigala, Marianna / Thelwall, Mike / Rahimi, Roya![Big Data and Innovation in Tourism, Travel, and Hospitality](https://support.digitalhusky.com/media/annotations/sorted/296/29638670/CHSBZCOP0329638670.jpg)
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and implement big data innovation strategies in tour...