My Life In Advertising and Scientific Advertising
Hopkins, Claude C.![My Life In Advertising and Scientific Advertising](https://support.digitalhusky.com/media/annotations/sorted/430/43057828/CHSBZCOP0343057828.jpg)
Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
1) Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
The Book contains many principles that are common in all performanc...