3 Ergebnisse.

This textbook offers an affordable comprehensive `no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.

This textbook offers an affordable comprehensive `no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.

Keine Beschreibung.