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The Process for Growing Your Company's Most Valuable Asset "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "Davis sets forth a...

Provides tips on dealing with congressional staff Take charge of your cause and make government work for you! Need a passport on short notice? Want to get a bill passed? Looking to contact your representative? This fun, friendly guide takes the mystery out of getting something done in Congress, introducing you to the players and explaining the processes -everything from legislation and lobbying to caucuses and coalitions. The Dummies Way Expla...

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Issues of sexuality and gender are hotly contested in both religious communities and national cultures around the world. In the social sciences, religious traditions are often depicted as inherently conservative or even reactionary in their commitments to powerful patriarchal and pronatalist sexual norms and gender categories. In illuminating the practices of religious traditions in various cultures, these essays expose the diversity of religi...

HANS CHRISTIAN ANDERSEN (1805-1875), Danish writer of fairy tales, poet, novelist and dramatist. A skilled writer in all these genres, Hans Christian Andersen owes his worldwide fame to his fairy stories. Always popular with children, the 168 tales contain a mature wisdom together with whimsy. Andersen invested stories of folk and legendary origin with moral and symbolic significance. His tales appeared from 1835 to 1872.

This original history of art opens up the questions that traditional art history usually avoids. Written by an acclaimed author, the book includes Western and non-Western artworks and diagrams of how artworks might connect through a single individual

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With contributions from leading researchers in the fields of anthropology, ethnomusicology, and folklore, this volume contains personal, imaginative accounts of ethnographic fieldwork that do not fit into a traditional scholarly context, but are a vital and engaging aspect of studying different cultures. Individual pieces vary from autobiographical accounts of ethnographers' experiences in the field to fictional narratives. Together they invit...

Jean-Francois Lyotard, the highly influential twentieth-century philosopher of the postmodern, has had an enormous impact on the course and commitment of contemporary philosophy. "Lyotard: Philosophy, Politics, and the Sublime" is a thoroughgoing reassessment of his extraordinary legacy and contribution to contemporary cultural, political, ethical, and aesthetic theory, and an indispenable guide to key issues in his philosophy. Fifteen disting...

Providing the expertise of an internal business consultant to one of the largest issuers of mortgage securities, Investing in Mortgage Securities serves as a high-level introduction to mortgage securities presented within the framework of fixed income securities. It presents institutional investors, portfolio managers, traders, and sophisticated individual investors with a clear, concise, and unified approach to valuing, pricing, and investing...

The most comprehensive guide to technology for environmental solutions available, the Environmental Technology Resources Handbook helps readers determine which programs are most relevant to their needs. It contains information from federal, state, international development bank, and national and global and regional interest group Web-sites and a host of other sources. Branches, laboratories, and offices of government agencies and research cent...

Are there multiple ways of being "modern" in the world today? How do people in various parts of the world become modern in their own distinct ways? Does the current focus on modernity in the social sciences resurrect a series of dichotomies ("traditional" and "modern, " "the West" and "the Rest, " "developed" and "undeveloped") that social theorists have sought to move beyond in recent years? Or do inflections of modernity capture key features...

The new reference series, Landmark Events in U.S. History, uses both contributed essays from eminent scholars and excerpts of primary source documents with explanatory headnotes to focus on critical events in American political history and explain how it came about and why it continues to play such a vital role in the history and political evolution of the United States. The first three books in the series are Marbury versus Madison, The Louis...

According to the FDA Quality System Regulations, manufacturers must ensure that "device packaging and shipping containers are designed and constructed to protect the device from alteration or damage during the customary conditions of processing, storage, handling, and distribution." As specific as this statement is, the FDA does not provide instructions for how to achieve their standards. This handy reference demystifies the validation procedu...

Offers a comprehensive treatment of the technical and commercial aspects of high- and low-temperature fuel cells, fuel cell systems and catalysis, and fuel generation. This book addresses the principles of fuel cell technology and summarizes the main concepts, developments, and remaining technical problems, particularly in fueling.

Over 50% of the 6, 900 million dry tons of sewage sludge generated each year in the United States is land applied. The principal controversies surrounding land application involve heavy metals and pathogens. This book provides a comprehensive review of various aspects of land application, with an extensive discussion on the main issues of heavy metals and pathogens. Consideration is given to crop removal of metals, soil erosion, and leaching, ...

This book covers methods of in situ polymerase chain reaction (PCR) and reverse transcription PCR (RT-PCR), two new approaches in visualizing very low amounts of DNA and mRNA in tissues and cell cultures at the light and electron microscope levels. Written by experts in this field, the text provides theoretical consideration, as well as practical approaches to in situ PCR. Organized in a user-friendly two-column format, it provides step-by-ste...

Organized by scientific name, the "CRC Handbook of Medicinal Spices" provides the science behind the folklore of over 60 popular spices. The handbook also includes market and import data, culinary uses, ecology and cultural information, and discusses at length the use of spices as antiseptics and antioxidants.