How to Write Ads That Get The Sale!
Worstell, Robert C. While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting.
From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two col...