This textbook looks at the theory of decisions and how we come to make them. What lies behind the choices and how we make them? Luck? Faith? Science? In this concise and reader-friendly textbook, Erik Angner clearly lays out the theory of behavioral economics and explains the intuitions behind it. This introductory text is full of examples, exercises, and problems drawn from fields such as economics, management, marketing, political science and public policy. Among other things, the book shows how to apply principles of behavioral economics to science, business, medicine and daily life. No advanced mathematics is required.

This is an ideal introduction for students coming to behavioral economics from various fields, at both undergraduate and postgraduate levels. It is equally suitable for general readers who have been captivated by popular-science books on behavioral economics and want to know more about this intriguing subject.