The insurance industry in Malaysia is a large and important sector of the economy in terms of capitalisation, business turnover, assets, and the number of employees. em>A Matter of Risk shows how insurance companies established themselves in an unfamiliar environment, marketed new products, responded to diverse demands, and safeguarded market share and profit against competition.
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ISBN | 9789971694609 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | NUS Press |
Jahr | 2010 |
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