Co-op available. Advance reading copies distributed widely to booksellers (particularly indies), press including general newspapers and magazines as well as book-focused and trade publications both online and in print. A large mailing to our bloggers, particularly those with relevant interests and who previously reviewed our titles. Wide distribution to relevant authors for endorsement. Social media strategy including posts across Twitter, Instagram and Facebook, giveaways, both through Gallic and other outlets, promotion through our regular newsletters and website. Pitching Muriel Barbery for written features, radio and festival appearances. Beautiful POS for bookshops and influencers.