Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2, 0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
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ISBN | 9783638728690 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Grin Verlag |
Jahr | 20070809 |
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