Advances in International Marketing has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. While some contributors focus on managerial issues, others take a public policy or a comparative perspective.
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ISBN | 9781559381284 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Jai Press Inc. |
Jahr | 19901116 |
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