Most 'interpretation' is not interpretation at all. It's just information. It may look attractive, but it fails to deliver the message." Based on John Veverka's worldwide experience of high level interpretive consulting and training, the focus of Advanced Interpretive Planning is firmly on enabling museums, galleries and heritage sites to provide visitors with quantifiable, actionable and enjoyable learning experiences. Using a rich variety of real-world examples, John Veverka's passion and enthusiasm for the subject is evident as he introduces new interpretive concepts, shares his in-depth knowledge, and updates tried and tested methodologies. "Far beyond educating staff on the principles of interpretation, John Veverka charged them up to get out and work with the public again.