Advanced Marketing Research is a companion volume to Richard Bagozzi's " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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ISBN | 9781557865496 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Wiley |
Jahr | 19940719 |
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