Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
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ISBN | 9780857249593 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Publishing Limited |
Jahr | 20111116 |
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