Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
Lieferbar
ISBN | 9780857242013 |
---|---|
Sprache | eng |
Cover | Fester Einband |
Verlag | Emerald Group Publishing Limited |
Jahr | 20100826 |
Dieser Artikel hat noch keine Bewertungen.