This book examines the social, psychological, legal, and ethical impact perceived or proven that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising
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ISBN | 9788763002271 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Copenhagen Business School Press |
Jahr | 20210511 |
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