How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.



Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theories
shows you how real adverts work, together with reproductions of advertising images and copy
demonstrates how advertising constructs subjects
provides an instructive historical overview of advertising
explores the relationship between advertising and industrial capitalism.