The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
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ISBN | 9780273760894 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Pearson Academic |
Jahr | 20120924 |
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