Alfie Potts(TM) is a twelve year old schoolboy who, with the help and guidance of his father, becomes an entrepreneur. Over the course of the stories Alfie gets to learn some 'life lessons' that don't get taught in school.

In 'Alfie and the Toy Hunter' Alfie meets his entrepreneurial match in Tracey Bryan. After selling her a toy car for £2.50, Tracey immediately sells it on for £50. Fascinated by how she knew the car was worth so much, Alfie befriends Tracey and together they form a joint venture and make more money than either of them bargained for!