Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to dominate both domestic and international programming. In the US, the eight major studios controlled a majority of all programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s US distributors controlled about 75% of the international television trade. This history documents the US television industry's efforts in foreign markets and how it continues to look for new markets.