The purpose of this study was to evaluate an English for Tourism program at a northern Thai University. The participants included fifteen students who enrolled in the course, two university officials from the international college, and the instructor of the course. Four types of instruments were used in this research: a questionnaire, interviews, a teacher''s log, and learning materials. The results revealed that the learners responded positively to in-class listening and speaking tasks that they felt manageable and relevant to their future ambitions. However, there were negative responses towards textbook and outside readings, the learners viewed these as non-essential towards their goals. In addition, the stakeholders viewed the program as a vital part of the curriculum, but felt that the learners'' backgrounds were hindering the overall program development.