An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity
Lieferbar
ISBN | 9781440308185 |
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Sprache | eng |
Cover | Spiralbindung |
Verlag | Simon & Schuster N.Y. |
Jahr | 20231026 |
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