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Assessment of customer perception on mobile phone money transfer

Seda, Brian / Ulaka, Margret

Assessment of customer perception on mobile phone money transfer

M-pesa ( M for mobile, pesa is swahili for money) is a mobile-phone based money transfer and micro financing service for safaricom and vodacom, the largest mobile network operators in Kenya and Tanzania.Currently the most developed mobile payment system in the world, M-Pea allows users with national identification or passport to deposit, withdraw and transfer money easily with a mobile device.Many lives has been in Kenya by the innovation of M-Pesa as monetary transaction can be done by the click of a button.This book will be useful to anyone who would like to know how customers perceive the use of Mobile phone money transfer.

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ISBN 9783659452123
Sprache eng
Cover Kartonierter Einband (Kt)
Verlag LAP Lambert Academic Publishing
Jahr 20131012

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