Excerpt from Association Advertising

This little book on a technical and professional subject is by an amateur for amateurs. It is not a manual on advertising. It does not claim to be an authority. It is a talk by a Young Men's Christian Association Secretary to his fellows.

My education in advertising has consisted of learning to set type, taking sketching for a few weeks, reading, about ten years ago, a book by Charles Austin Bates on advertising (Mr. Bates might not feel complimented with my distortions), and twenty-two years grinding away at the job.

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