Packaging is the first point of contact your customer has with your product. It can make or break your brand. It involves many components, such as specifications, customer delight, protecting the product, branding and compliance. This book is your complete guide to effective packaging without hiring high-paid professionals or investing in costly consultancy. Let this book be your packaging guide to get the most suitable, best-quality and reasonably-priced packaging solutions.A Chartered Accountant by profession and a second-generation entrepreneur by passion, Punit has been solving the packing challenges of business owners for the past many years. A thought leader with a solution-based approach, he firmly believes that every lock is made with a key.