When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. This book investigates what happens to markets when everything's negotiable.
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ISBN | 9781591845805 |
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Sprache | eng |
Cover | Fester Einband |
Verlag | Portfolio |
Jahr | 2013 |
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