Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
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ISBN | 9781506327112 |
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Sprache | eng |
Cover | Kartonierter Einband (Kt) |
Verlag | Kasturi VIjayam |
Jahr | 20180821 |
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