Excerpt from Better Babies and Their Care

It was in January, 1913, that the Woman's Home Companion sent Anna Steese Richardson to Denver, Colorado, to report a Baby Health Contest held in connection with the National Western Live Stock Exposition. There she found babies being examined for physical and mental development, and scored for points by standards of weights and measurements very much as live stock is scored at agricultural fairs.

Mrs. Richardson's journalistic instinct told her that here was a big constructive work, at its very beginning, and that its spectacular possibilities would make attractive "copy" for a magazine. But before she left Denver for New York she had begun to think of something much bigger and more important than what the babies could do for the magazine, and that was what the magazine could do for the cause of better babies.

As a result of this trip, the Woman's Home Companion adopted as its own special charge the work now known all over the world as the Better Babies campaign. This has quickly become a widespread movement for education in parenthood.

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