In Beyond Big Data, leading IBM experts introduce revolutionary Social MDM techniques for integrating powerful insights from social media platforms with big data analytics - and using them to deliver intensely personalized customer experiences that go far beyond segmentation. The authors first introduce the concept of Social MDM, revealing what it can do, and explaining how it transcends conventional "big data” analytics. Building on this foundation, they introduce a complete Social MDM reference architecture. Next, drawing on unsurpassed personal experience with pioneering clients worldwide, Beyond Big Data turns to three enormous opportunities for driving business value from Social MDM.