This book is a must-have guide for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Numerous mini case studies and quotes from specialists are included. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: the art of proposal writing, the proposal lifecycle, presentation and format, editing and reviewing, getting information from experts, corporate and client culture, writing proposals within the OJEC/OJEU procurement system.