Popular, proven format: nearly 40, 000 copies of the first edition (9781885061461) sold

Market: According to the US Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually

Not intimidating: geared toward the average bird watcher with bird species organized by color for easily identifying them

New edition with more species, updated photographs and range maps, revised information, and even more of Stan's expert insights

Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast

Readers have become fans of Tekiela's style and flair for nature observations and interpretations

All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide

Extreme value: massive information for less than $20