From the authors of Blue Ocean Strategy, which has sold over 3.5 million copies, comes a systematic approach to uncovering which leadership acts and activities will inspire employees to give their all. Selling and Marketing Points* Classic Kim-Mauborgne article. * Features the work of authors who are ranked number 2 in the Thinkers50 listing of the World's Top Management Gurus and the recipients of numerous academic and management awards, including the Nobel Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others.* Gives readers the verbatim words of these highly readable--and quotable--authors.