It's time to reinvent radio in a new age of audio entertainment. In the aftermath of radio station consolidation throughout the 90s and early 2000s, Production directors, DJs, Promotions directors, and Programmers have been relying on unoriginal, insipid methods of running their stations (or ruining their stations). New technology has arrived that has put radio on the entertainment hit-list. Now, it's time to create new radio that will not only keep fans listening, but will attract a whole new base of listeners. From the art of creative writing, producing and brand building to creating a viable internet presence and molding interesting on-air talent - Braindead Creative Help covers it all. Broadcasting professionals, students, commercial copywriters, sales executives, radio geeks, and even the corporate big-wigs will benefit from this no nonsense broadcasting handbook.