People don't do business with a logo. They do business with a person. Marketing yourself as a real estate professional has become more complex. Thousands of new agents are entering the industry each year, as well as hundreds of new marketing tools and platforms. In order to avoid blending in, you must discover your point of differentiation and present yourself in a powerful, memorable way. When that happens, you'll not only stand out among your competitors, you'll attract ideal customers and make your marketing work for you in ways you've never dreamed possible. In this book, you'll learn many of the principles and tactics we've used to position and market our real estate clients for success, such as: How to Become a Recognized Authority in Your Market...even if no one knows who you are right nowHow to Develop a Brand That Attracts Your Ideal Customers...so you can work smarter, not harderHow to Stop the Endless Cycle of Prospecting and Get Clients to Chase YOU...without the arrogance that can turn prospects awayHow to Use Today's Marketing Tools Differently...and avoid the same vanilla marketing tactics your competitors are usingHow to Set Yourself Up For Long Term Success...regardless of the ups and downs of the housing market About the Co-Author: BrandFace(R) for Real Estate Professionals is the second book in the BrandFace(R) series and is co-authored by Michael Carr, America's Top Selling Real Estate Auctioneer. Michael has been licensed in as many as 31 states in the continental U.S. as both a broker and an auctioneer. He has been actively involved in the sale of over 78, 000 homes and has conducted over 8, 300 auctions in the last 27 years. This book includes Michael's experiences and advice as the face of his own brand in the real estate industry.