Brown Bear & Oofie are best friends and have life-learning experiences together. In the Lost Identity, Brown Bear learns the importance of staying true to her own identity and not to change who she is in order to fit in with her friends. The drawings are purposely drawn in a child familiar style to help connect the book's message to the young reader. The book contains feature words that are highlighted in the story and later, easily defined at the end, to provide the child a vocabulary to help them communicate confusing and difficult feelings and situations.