PRAISE FOR BUILDING MOONSHOTS

"Building Moonshots is a much-needed resource for our era of uncertainty. Taking swings at the world's most intractable problems will never be easy, but Tamara and Bill have assembled a variety of practical tips, stories, and reminders to make the journey less onerous. Put this book in your backpack next to your audacity, bravery, and determination to leave the world 10X better than you found it." - Astro Teller, Captain of Moonshots, X, Alphabet's Moonshot Factory

"Today, more than ever, we need radical solutions to the world's most pressing challenges, using unconventional thinking and breakthrough technologies. This book shows us how. It is a must-read for leaders who seek to think big and achieve big." - Fred Swaniker, founder of African leadership Group and one of the "100 Most Influential People of 2019" by Time Magazine

"Moonshots drive innovation. Like the eclectic car, the camera phone, and AI machine learning. We need more books like Building Moonshots that offer actually actionable insights to teams who are serious about radical innovation." - Philippe Kahn, inventor, leader, and serial entrepreneur

"This is a how-to book for the innovation oriented. The authors understand the innovation process in great depth and help you to write the script and stage the play so that remarkable things can start to happen. Want to move into this space? This is your guidebook." - William B. Bonvillian, MIT lecturer and author of Advanced Manufacturing: The New American Innovation Policies

"Investing in game-changing ideas can get tricky, and Building Moonshots is an amazing resource for anyone looking to improve their chance for success." - Amin Ojjeh, investor, Marcho Partners, founder and director, H.O.P.E.

"Tamara Carleton and Bill Cockayne have written the seminal handbook for radical innovation. This book should be in the lab, on the desk, and in the hands of anyone intent on making big ideas real." - Mike Zyda, ACM Fellow, IEEE Fellow, Senior Member of the National Academy of Inventors, and a National Associate of the National Academies

"Building Moonshots has the rare combination of practical wisdom and deep insights that a forward-looking leader needs - today and tomorrow - to take their business to the next level." - Walter Brenner, Professor of Information Management, University of St. Gallen

"Tamara Carleton and William Cockayne are the rock stars of innovation. In this book, they condense years of teaching innovation to hundreds of students into a compact diary of 'how to do it'. These 50 ways to hit the moon are subtle but brilliant!" - Ted Lewis, former executive director, US Center for Homeland Defense and Security

"There's more than enough talk today on various flavours of disruptive innovation. Building Moonshots goes beyond by providing a unique set of practical frameworks that help you connect the dots... and see new ones. For anyone who has experienced one of Tamara and Bill's classes or workshops, you will find that same inspiring energy shining through each book page." - Oliver Haas, senior advisor to Magpie Aviation

"The book builds on the exceptional research that Bill Cockayne and Tamara Carleton did at Stanford University, and Building Moonshots is tangible evidence that crazy ideas can become REAL." - Larry Leifer, Emeritus Professor in Mechanical Engineering, Stanford University

"Bill was our moonshot guru at Stanford, when I was a student there. This book with his longtime partner Tamara is like a distilled version of our favorite class with Bill." - Max Serebryakov, co-founder and CEO, Sanas