Directed primarily toward college/university students, this text also provides practical content to current and aspiring industry professionals. Bovée/Thill provides real-world training for the business world of today and tomorrow.The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that readers can count on to prepare them for real business practice. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.