Popular, proven topic: more than 11, 000 copies of the Butterflies of the Midwest quick guide (9781591935209) have sold

Market: from gardeners and nature enthusiasts to families and tourists

Not intimidating?easy-to-use information geared toward casual observers

Full-color photographs that feature key markings

Organized by color: when you see a blue butterfly, open to the blue section to make a positive ID

Covers 198 species in Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin

All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide

Written by noted entomologist and author Jaret C. Daniels

Extreme value: massive information for less than $20