Kotter and Whitehead reveal how to win the support for ideas by understanding the generic attack strategies that naysayers and obfuscators deploy, and engaging these adversaries with tactics tailored to each strategy.
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ISBN | 9781422157299 |
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Sprache | eng |
Cover | Idee, Innovation, Management, Fester Einband |
Verlag | Ingram Publishers Services |
Jahr | 20101006 |
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