In the second volume of his planned trilogy that will recast the history of the university in a fresh and surprising light, Adam R. Nelson aims to show how knowledge, which had been commodified starting in the late eighteenth century, became industrialized in the nineteenth century. Nelson explains how the idea of the modern university arose from a set of institutional and ideological reforms designed to foster the mass production and mass consumption of knowledge--that is, the industrialization of ideas. Fusing the history of higher education with the history of capitalism, Nelson suggests that this "marketization" of knowledge propelled the institutionalization of the university, far earlier than previously understood"--