If you are a business leader who continues to ask the question why, this is a book you should read. It is an exploration of why business decisions and business practices do not produce the results that were expected or intended. This book will help you generate ideas that will improve your groups performance and make a difference on the bottom line. What we all want is to realize value from the investments we make. This book asks the question, Why is achieving value for investments such an elusive goal? Why? In the brief case study examples in this book, you will find answers and better approaches to help you reach the goal. Is there a way to change the way we look at corporate investing and managing those investments to improve results? I believe there is. This book uses examples taken from many companies to look at commonalities that cause corporations to miss the targets they establish for themselves. More importantly, it will supply you with new tools or decision processes that will help you hit the target more frequently.